Giving back is great. That’s why I wanted to share with you a quick video on the philanthropic efforts of Green Works’ Reverse Gallery.
Simply by watching the time-lapse video of the transformation at GreenWorks’ Facebook Page, $1 will be donated to the Environmental Media Association, promoting more green works. The organization raises funds for environmental conservation projects and educates and empowers people – particularly youth – to positively impact the planet.
What Is This? In 2008, Green Works set out to create a unique and breakthrough way to demonstrate the power of its cleaning products. The Broadway Tunnel, a high-traffic and extremely dirty spot in San Francisco, became the canvas for a live 140-foot Green Works product demonstration. Mr. Kiji, a British pioneer of an art form called “clean tagging,” helped realize the vision. Green Works products are at least 95 percent plant-based, so reversing out a mural of plants and trees on a dirty city wall seemed like the perfect illustration.
The powerful and larger-than-life demonstration encouraged people to think about what Green Works could do in their home if it could clean the dirt and grime off a busy transit tunnel. The results from the original Reverse Graffiti project inspired the continuation of the program on a larger scale with the creation of the Reverse Graffiti Gallery in Los Angeles.
Disclaimer: I received a Green Works product for this post.