It’s a picture of three watches. One black. One white. One pink. Maybe you’re thinking, what’s the big deal? Well, the big deal is the MAJORITY of the proceeds from these watches benefit the world.
How you you ask? Well, how about I tell you…
The mission statement behind the 1:Face Watch is, “Changing the World 1:Face at a Time”. Creative how they incorporate the watches’ name into the statement, eh? So basically, Mirza Minds; a design and marketing firm is launching this campaign, where each watch is dedicated to supporting a different organization. The creative director mentions, “Our goal was to design an affordable & trendy product that would benefit the world.”
The black version benefits cancer research, American Cancer Society (A.C.S), the white version benefits poverty (UNICEF), the blue version benefits the World Wildlife Fund plus other organizations and the pink version benefits (you guessed it!) Breast Cancer Awareness and Research. These are great organizations to support! I love when products have purpose!
The product itself is a mirror face LED watch. I was sent the black version (supports A.C.S.). It has four buttons and a few settings. A stop watch, tells the time (you’d hope so, wouldn’t you?) and features the date. You can scroll through the different settings with the side buttons. The watch face is a flat reflective mirror. The face is very sleek looking and professional. I like the LED lights for the night – just press the side button to see the time light up - you can see the time in the dark!
The watch design is very hip, especially for men, since it is rather large. (The face is about the size of an IPod Nano, and the band is a thick silicone). The benefit of the size, is it is easy to read. No squinting or putting on reading glasses to read the time!
With products like this, it is all about you, the customer. When you purchase, you change the world, one sold watch at a time! It makes you more aware of the products you buy, and helps support companies that are honestly trying to help the world. So next time you buy, think twice about who you are buying from. Does the company support great causes and donate proceeds to charities? Just some food for thought.
Overall, I am happy to share with you a watch with a great cause. What is better than a campaign whose purpose is to raise money and awareness of world-wide issues AND encourages consumers to make a difference?
Buy it!! The 1:Face Watch will be available for 24.99 and can be purchased on their website, after the initial product launch! Be on the lookout, and remember, when you buy this watch, you will be changing the world every time you check the time.